What happens in Paris, does NOT stay in Paris

July 4th, Paris. The real estate landscape is changing. Matching user expectations in and beyond buildings are growing. Challenges are global, the solution can be found locally and by nature. The real estate industry needs new stories. So, also my story can NOT stay in Paris.

MIPIM PropTech Europe, a dancing crowd



For the second time in a row, I participated in MIPIM PropTech Europe (see the highlights from day 1+ day 2) in Paris. His 2000 PropTech enthusiasts from 35 different countries danced in LE CENTQUATRE, Paris and witnessed various presentations, panel discussions, and got dialogues with international relations and potential customers. I’ve spoken to acquaintances and made new contacts, but I also like to dive into the content and share some insights.

Connecting the real estate industry, dominated by senior white-collar men and, the young tech-savvy people (dominated by men) is very important to bridge gaps and to solve the big global challenges. I also talked to Nikki Greenberg one of the founders of Women in PropTech. WiPT promoting thought leadership, tackling diversity issues, & connecting the brilliant women working in PropTech globally.

The central theme ‘matching user expectations’ ensured that there was a lot of talk about the people-centric approach, attracting people and a Human-centered strategy.

“Can a building make a person more productive? No. Productivity is dead. Long live performance!” – Josh Artus (Centric Lab)

In addition, a lot of attention was paid to beyond the building developments such as mobility and the environment. Social centres and public spaces become more important. People feel they have lost contact with their neighbours because of modern digital life. At the other hand, we also have the challenge to bridge the ‘data-ownership’ gap between the public and private sector, which is a big challenge because of the lack of trust.

Kai-uwe Bergmann (partner Bjarke Ingels Group) shared his story about ‘Preserving our built heritage with technology’. Technology can help preserve our heritage and offer a different future for history. It’s interesting to hear how Google influenced (striking detail, the Geospatial Technologist or Google shone of absence. Maybe he lost his way..) and pushes the design process of BIG and what could be the future of design.

Anders Indset - MIPIM PropTech Europe 2019

Anders Indset – business philosopher

Anders Indset (business philosopher) is an awesome speaker. I am in his line of thought. What we do far too little is asking ourselves in what kind of world do we want to live in. We have ten years to time to solve big global challenges and “the biggest threat to our planet is the belief that someone else will save it”. Anders explained that change is a combination of innovation and thinking-time. But do you plan weekly thinking-time on your agenda? Everything we do comes from a story and we need a new perspective. We need new stories to solve those big global challenges.

Michael Pawlyn’s talk ‘Learning from nature how to make regenerative places’ was the kind of mind-blowing. Learning from nature to design buildings and cities. Everybody talks about ‘sustainable’ but that is 100% less bad. Regenerative has to be our Big Hairy Audacious Goal if you ask me, where humans PARTICIPATING as nature – co-evolution of the whole system.

This year AI-property management platform AskPorter and smart mailbox provider Mayordomo Smart Points won the MIPIM PropTech Europe Award. The final will take place in Cannes 2020 where they will meet the other Asian and US finalists. Great to see some ‘new’ names. When I started the PropTech movement in the Netherlands more than three years ago, it was ‘in the land of the blind, one-eyed man is king’ to make connections between young tech companies and corporates. During MIPIM PropTech Europe, I was confirmed what I had observed for quite some time (a logical development and certainly not rocket science). The groups of young tech companies with almost the same solutions are growing rapidly. This development ensures that match-making – one of the main activities of most country hubs – will move to a more professional level. Match-making is going to be a speciality that you can’t just add to.

Grow and take a leap into Europe

The PropTech House, the European Network was also represented at MIPIM PropTech Europe and LaWeek. In cooperation with MIPIM, we organized the following program parts. The keynote European Commission Keynote: Building European champions provided by Rudy Aernoudt (Senior Economist at European Commission), the final of the PropTech Startup Europe Award, the workshop European Funding Tools by Finnova and the launch of the eBook ‘Demystifying PropTech, a complete overview of the European PropTech ecosystem‘.

The mission of PropTechHouse is to support a sustainable European PropTech market and to create a positive impact on the European living environment and beyond. PropTech House will achieve their mission to scale up cross-border collaborations, to standardise the European PropTech markets, to create a legal framework adapted to PropTech, to foster innovation in Real Estate and to facilitate access to funding. Their first project is the PropTech Startup Europe Award.

Menno congratulates co-founder Andrea Basilova of Sensoneo

Menno congratulates co-founder Andrea Basilova of Sensoneo

And the winner of the PropTech Startup Europe Award 2018 is? Sonsoneo. This Slovak-based technology company’s mission is to help cities and businesses manage their waste cost-effectively while improving the environment for people. The company has a cloud-based platform to configure, monitor and manage daily waste. Sensoneo can reduce waste collection costs up to 30% and CO2 emissions up to 60%. Urban analytics company Mapple became 2nd and smart building platform Sensorberg became 3rd. Congratulations to all three!

Work hard, Play hard

The usefulness was also united with the pleasant. I enjoyed the DJ at the opening party. The sunny conversations on the WeWork rooftop. Dinners with international PropTech friends. Visiting HQ of my newest international client for strategic PropTech advice. And, last but not least and admiring the Louis Vuitton Foundation building.

What’s next?

Real Estate is probably one of the slowest industries. ‘Glacial’ someone said. But that is changing.. For me enough food for thought to work on my ‘new’ story, and game-changing program for Q4 2019/ 2020. Hope to speak to you soon. The next two weeks I’m still in the air, after that I take a few weeks off. I wish you a wonderful summer!

Menno Lammers

  • Founder – PropTechNL
  • Founding Board member – PropTech House, the European Network
  • Speaker | Strategic Advisor

P.S. If you have any questions, don’t hesitate to contact me +31 651922196 | Menno@PropTech.NL.