Digitalization of the Dutch Real Estate Sector

Recently Menno Lammers was interviewed by ZIA Zentraler Immobilien Ausschuss e.V. The online publication Digitale Geschäftsmodelle can be found here.

1. How would you assess the digital transformation of the Dutch real estate sector as a whole?

It’s a hard question. There is no global dashboard ‘digital transformation in real estate’ as far as I know. For a relatively small country, we are doing it pretty well. The Dutch Real Estate market is making their digital moves. For example, Schiphol Real Estate is working on their digital airport program. The Future Mobility Network is working on autonomous vehicles projects and the impact on real estate and cities. EcoChain developed Environmental Management Software to help companies to reduce their footprint (for processes and construction products). Three different examples, all three very important for the future of real estate.

2. What makes digital business models in the property industry so different from other sectors? How would you define a digital business model?

Real estate is no different than other industries. When you still thinking that way is stay in the past. Digitization will move real estate companies’ business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. I expect the business models like Space-as-a-Service and Pay-by-Use will grow the common years.

3. Where exactly do you see the highest potential of digital business models within the real estate industry?

All phases will become digital. We have to reinvent them instead of digitalizing the past, that’ sub-optimization. From a traditional perspective (Design 10, Construct 100 and Operate 300-500), I’m really looking forward to the predictive maintenance solutions. The biggest impact will be the concept ‘Digital Twin’ that offers huge (!) opportunities for the real estate lifecycle.

4. Can you name certain regulation that either impedes or facilitates the digital transformation of the real estate sector?

PropTechNL organized an event in February about GDPR in collaboration with our partner Dentons Boekel. For me, it became extra clear that digital ethics should be on the agenda of the board. At this moment the BouwAgenda is working on a Digi-deal. I hope (and do my best) that it would not be a BIM-party. Otherwise, we are back to the future. And yes, we have to make some steps with BIM to let it work for the total lifecycle of real estate. But you can run, but you cannot hide for the PropTech movement.

5. What can the German real estate sector learn from the Netherlands? “Football” wouldn’t be an appropriate answer

First of all, it would be great to learn from each other. Especially about developments in the PropTech market. PropTech does not have boundaries and there are enough (global) challenges we face. At the other hand, the only thing I ‘know’ about the German Real Estate market is EXPO Real, REIN and East Side Tower building in Berlin (with the MULTI elevator) developed by OVG in collaboration with ThyssenKrupp. So, be proud of what you’re doing. Spread the word, like what the German PropTech initiative (GPTI) does.

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PropTechNL is an inclusive cross-industry development platform that creates lighthouses for the future of real estate. Through PropTechNL he empowers the most progressive people from different industries, that use technology as a leverage to develop real estate that embodies a sustainable, prosperous future. Menno is a much sought-after strategy consultant by the boards of Real Estate companies. He is visionary, witty, personable and a person of high integrity. Menno worked for a diversity of companies like Syntrus Achmea Real Estate and Finance, Savills, Rijksvastgoedbedrijf (part of Ministry of the Interior and Kingdom Relations). He is a mentor at Startupbootcamp ‘Smart City & IoT’.